Corporate Mission
United Overseas Bank Philippines aligns itself with the Mission Statement, Objectives, Business Strategies, and Core Values of the United Overseas Bank Group.
Mission Statement
To be a Premier Bank in the Asia-Pacific region committed to Quality Products and Excellent Customer Service.
Objectives
- To be recognized as a leader in Consumer and Commercial Banking services in the region, with Investment Banking products in support.
- To provide Quality Products and Excellent Customer Service.
Business Strategies
- Bring Value to Customers:
- To continually introduce innovative products of high quality customized to the needs of our customers at competitive pricing.
- To give customers a fair deal.
- To show commitment to customers and foster close customer relationships.
- Branding: To build on the UOB brand in the region.
- Strategic Alliance: To form strategic alliances with financial institutions as and when there are opportunities for mutual benefits.
Core Values
The United Overseas Bank Group is committed to maintaining its leadership in banking. We are committed to our four Core Values in all that we do.
INTEGRITY
We maintain the highest standards - ethical, moral and legal - in all our dealings with our customers and with each other, without compromise.
TEAMWORK
We work as a team in which everyone, even the most brilliant, is united to reach our personal and corporate goals through cooperation and mutual loyalty.
TRUST AND RESPECT
We earn the trust and respect of our customers and colleagues by being open, honest and honourable in all we say and do.
PERFORMANCE EXCELLENCE
We strive to do better every day because we are committed to market leadership throughout our organization and this will continue to guide our future growth and development.
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